Northshore Solace Village
During my internship with Place Design Group, I have the opportunity to work with Maddy Mengel (Senior Visual Designer) on a Logo Design project for Solace Village.
Solace Village is a lifestyle and premium village at Northshore Townsville. The village will attract buyers who are:
investors/developers with 2-3 properties
older families with adult children
lifestyle focused
seeking larger lots
Logo Design Project
Year
03 - 04/2024
The Brief
The brief is to design 1x concept for the Solace Village entry wall. We developed 2x artistic design concepts which included short descriptions on themes, reference images, inspiration and preliminary sketches indicating design, colour, material, placement and scale.
I was in charge of designing the early concepts, in which Stockland chose to move forward with the Concept, Elements for further refinement.
Concept 1: Native
• Soft, natural, comforting
• Reference to Solace Village natives
• Blockwork typography: lowercase sans - serif with casuarina inspired ‘l’ and hibiscus inspired ‘o’
• Stone wall artwork: hibiscus flower
Concept 2: Elements
• Warm, tranquil, calming
• Closely links to elements: water and sun
• Blockwork typography: uppercase serif with a custom ‘O’
• Stone wall artwork: sun on top of the waves
Stockland chose to move forward with this concept for further refinement.
Benchmarks
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Here are some of the inspiration concepts that we were looking for when designing Northshore’s Solace Village.
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The use of aluminium on top of timber is an interesting choice, hence, it is incorporated into the finalised concet.
Final Design
After refining the concept with the Place Design Group team over in Townsville, Maddy has finalised the design and vectorised it to polish everything before sending to the client.
Choice of Colors
Locations