Don Gelato

Don Gelato is a gelato and donut store which believes that quality gelato and donuts shines through authenticity, camaraderie, quality, celebration. The carefully crafted collection of gelato and donuts enhances and reflects these values, ensuring that every scoop of gelato can harmoniously combine with every bite of donuts. The commitment to provide a quality experience that allows people to share their best experience and memories with family and friends is what drivens the business.

Project

Year
10/2023

What does Don Gelato do?

The brand understands that indulging sweet treats is not simply eating, but it is an experience that begins long before customers step through our doors and lingers in their memory long after they have left. From the moment consumers catch a glimpse of our vintage-inspired signage, a sense of nostalgia and anticipation stirs within them. The promise of authentic Italian flavors, paired with whimsical touches, beckons them into a world of timeless indulgence.

Don Gelato is more than a store. It’s a place where moments are woven into the fabric of your life, creating an enduring connection that transcends the physical space. It’s an experience that leaves an imprint on your heart, one that you’ll carry with you, cherishing the memories of every visit, every flavor, and every shared smile.

University Students

desire for quick and easily shareable experiences, always on the go and are often on the lookout for affordable yet trendy hangout spots

Target Audiences

Dessert Enthusiasts

appreciation for quality indulgences that provide maximum value for their budget, loves casual dining, culinary events, seeking out hidden gem eateries

Brand Voice

Whimsical

At Don Gelato, we believe in the magic of sweet moments and the joy they bring. Our whimsical brand voice invites you into a world of enchantment, where gelato and donuts are more than treats – they’re experiences of wonder and delight. With playful flavors and imaginative creations, every visit to Don Gelato is a journey into a whimsical dreamscape, where every bite.
Playful

We believe that every scoop of gelato should be a joy- ful experience, filled with laughter and shared moments of happiness. Our vibrant flavors and lively atmosphere ensure that every visit to Don Gelato is a playful cele- bration of life’s sweet pleasures.
Vintage

Step into Don Gelato, where our vintage-inspired charm creates a cozy, nostalgic atmosphere. Our design ele- ments pay homage to a time when craftsmanship was celebrated. With gelato and donuts crafted in the spirit of tradition, each visit is a sweet journey into the past. Don Gelato: Where timeless flavors meet a touch of vintage aesthetics.
Classic

In the heart of Don Gelato beats a commitment to the Classic. We honor the enduring traditions of gelato craftsmanship, delivering flavors that resonate with timeless appeal. With a focus on quality and refinement, our gelato reflects a dedication to the authentic Italian experience.

Branding Process

Ideation

Firstly, I sketched as much as I could after brainstorming the keywords that Vegan Pecan would central itself in, which were: “young”, “vibrant” and “joyful”. I was certain that my outcome will be a mascot logo.
Finalised Sketch

After carefully deciding to take the pecan as a central mascot of the brand, I started to refine the sketch with ink after shortlisting some great combinations between text and illustrations.
Illustration Attempts

After finalising the mascot sketch, I moved on to the vectorise stage. I tried different color combinations of the shape and the stroke to find out which delivery works best regarding visual communication.
Experimenting Typeface

The next step is discovering typefaces. For this stage, I undertook trials and errors of several typefaces that stood out to me. There was one that I even sketched myself, but I ended up choosing Eckmanpsych and Helvetica.